Commerce architecture
Product families, use cases, specifications, delivery information, financing and calls to action are organized around how a considered buyer researches—not around an internal catalogue.
Thermatov
Website strategy, design and development for a complex Canadian wellness business.
- Strategy
- UX & visual system
- E-commerce
- 3D configuration
Live website / scroll and explore inside the frame
01 / OverviewCommerce made tangible
Turning a complicated product decision into a clear, premium digital experience.
Thermatov sells high-consideration products with real configuration, installation and education requirements. The website needed to create desire without hiding the complexity.
AP1 built the complete digital experience: product storytelling, commerce architecture, education pathways and an interactive 3D builder that lets customers explore before committing.
02 / Interactive commerce
See it.
Shape it.
Price it.
The configuration experience moves the product from abstract to tangible. Customers can explore models and customization paths before they speak with the team.
Model-to-spec workflowReal-time product optionsVisible price progression
03 / The systemOne connected commercial platform
A connected sales system built to move a complex product from first interest to configured order.
Configuration logic
The 3D builder turns model, size, material, panel, door and accessory decisions into a guided sequence with immediate visual and price feedback.
Demand capture
Ready buyers can configure and purchase; higher-consideration customers can ask an expert, explore financing or enter a commercial conversation without losing the context of the product they selected.
Education and expansion
Reusable product, editorial and campaign components support technical education, wellness content, new models, commercial applications and future market initiatives without rebuilding the platform.
04 / Campaign extensionWebsite / content / demand
The website became the centre of a broader demand system.
AP1 extended the product platform into lead-generation creative, financing announcements and educational social content—giving paid and organic campaigns a consistent route back to product discovery and conversion.
New business / Direct line
Tell us where you want to go.We’ll build the way there.
Tell us what needs to move: a website, a campaign, a product launch, or a more complex growth problem.